Nitro Commerce has raised Rs 15 crore in the first phase of a larger Rs 50 crore fundraising effort led by Cornerstone Venture Partners. The company, known for its patent-pending cookieless technology designed to future-proof marketing, is led by serial entrepreneur Umair Mohammed, founder of Wigzo Technologies.
Joining Umair are core team members Atyab Mohammed (COO), Shamail Tayyab (CTO), and Pratik Anand (CBO), who collectively bring five decades of ecommerce experience. Key investors include Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator, and notable individuals such as Arjun Vaidya, Kunal Khattar, Nikunj Jain, and Piyush Jain.
"The mission at Nitro is to democratise complex technologies in this growing landscape of India’s commerce story," said CEO Umair Mohammed.
Shamail Tayyab highlighted the impact of Nitro’s cookieless technology: "Our tech aims to become a pioneer in creating industry-standard tech that enables brands to achieve superior results without relying on third-party cookies."
Pratik Anand noted, "Nitro Commerce has successfully onboarded over 100 D2C brands in the past six months and aims to reach 1000+ by the end of the year."
Atyab Mohammed emphasised their value-driven approach: "We want to be an outcome-driven technology facilitator focusing on our clients' success."
Cornerstone Venture Partners praised Nitro's innovative platform. "Nitro supercharges brands with appropriate targeting, enhanced engagement, and enriched customer experiences," said Nanika Kakkar, Partner at Cornerstone.
Arjun Vaidya, a prominent investor, stated, "This is the shovel for the ecommerce revolution."
Sharad Bansal of Warmup Ventures added, "Nitro Commerce is making waves in the space, rapidly advancing towards improving conversion rates for over 100,000 homegrown brands."
Piyush Jain of Lead Angels commented, "Umair is a super energetic founder with a great quality of making life-long relationships."
With this strategic funding, Nitro Commerce is poised to address key growth challenges and dominate the ecommerce market with its innovative tech solutions.
