Deepinder Goyal, the co-founder and chief executive officer of Zomato, started a new venture named Continue, which aims to revolutionise health tracking and mental wellness, as per media reports. Roped in April 2024 under the legal name Upslove Advisors, Continue is positioned as the ultimate health tracker.
Regulatory filings reveal that Goyal holds a 99.9 per cent stake in Continue, with an initial capital investment of Rs 50 lakh, while Ashish Gotal holds the remaining 0.1 per cent. Goyal serves as the active director of the new entity, alongside additional directors Simrandeep Singh and Akriti Mehta, both of whom have significant experience at Zomato.
The starting comes as Goyal ventures into a competitive landscape, directly challenging existing players like Ultrahuman and Mindhouse, founded by former Zomato executives. Interestingly, Goyal previously invested USD 10 million in Ultrahuman’s Series B funding.
While Zomato has also shown interest in this domain through past acquisitions, including Fitso, Goyal's project raises questions about his focus on Zomato amid ongoing challenges within the food delivery business.
As he navigates this new initiative, stakeholders in Zomato will be closely watching to ensure that Goyal’s dual roles do not distract from the core business operations of the food delivery giant.