Author
Anisha Aditya leads editorial initiatives at BW VC world, which is the venture capital focused digital platform of BW Businessworld. She is a Management Consultant with specialisation in International Business Strategies, assessment of bilateral and multilateral trade agreements between countries, national and international trade facilitation strategy of industries and global value chains for private companies and governments.
Unacademy, an Indian online educational company headquartered in Bangalore, was founded by Gaurav Munjal, Roman Saini, and Hemesh Singh in 2015. It was originally created as a YouTube channel in 2010 by Gaurav but now has a network of over 18,000 educators, and offers preparation material for several professional and educational entrance exams in India in the form of Live Classes both free and via subscription. Currently, the company’s valuation is $1.45Bn with competitors in the market like Byju’s, Vedantu, Khan Academy, Toppr.
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Airbnb, a website for booking and renting rooms and homes, founded by Chesky and Gebbia in 2008, aims for $35 billion valuation in long-awaited IPO and plans to list on December 10th under the symbol "ABNB" on Nasdaq Global Select Market.
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Deeps Shop, a Jaipur-based e-commerce platform, launched by 31-year old Deepak Jha is celebrating Rajasthan’s local artisans by supporting those working in the home decor and home furnishing industry. The unique, elegant, royal, and spiritual curated products are stealing the spotlight. This Jaipur-based digital marketer already claims to be making a profit and garnering nearly 500 orders a month.
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Google Maps’ latest beta version introduces a new menu entry called ‘Ride Services’ in the settings of the app which will assist the user in getting standard and accurate fares by sending the route data from Google Maps to the ride-sharing company. This feature is presently under development and Uber is the only supporting accomplice as of now.
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Ed-tech start-up Habitat, founded by Rohit Pande and Shikhar Sachan in 2016, raises seed funding of INR 5 Cr from Unitus Ventures & Whiteboard Capital and plans to utilize this fund to develop its technology, strengthen its team as well as introduce new languages on its platform, which currently features Hindi and English.
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In April 2020, India modified its foreign investment policy that expects Chinese investors who have invested billions of dollars into Indian startups to take permission from New Delhi before they provide funds to Indian firms.
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Kyt, a global online platform for extracurriculars, founded by Bhavik Rathod and Tripti Ahuja in June 2020, announced that it has raised $2.5 million in funding led by Sequoia Capital India’s Surge. The capital will be used in expansion of the variety of courses made available by including chess, musical instruments, public speaking skills etc.
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Founders can bring in a wide range of user acquisition strategy, start a mailing list, leverage social media.
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Whether its building a VR company or playing tennis or making an innovation, showcasing company culture to promote the brand is a requisite.
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To attract the attention of the target audience, a venture needs to cater to the target audience, on the basis of demand of the product, behaviour of the consumer, and costing of the services rendered.
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