Author
Harjiv is an award-winning marketer, branding expert and entrepreneur passionate about building great brands. Since founding Gutenberg, he has advised clients and brands across US, Europe, Asia and Latin America. Since 2006, Harjiv has been a Trustee of The Loomba Foundation, a UN recognised charity, advocating the cause of 265 million widows globally. He also serves on American India Foundation’s (AIF) advisory board since 2016. Harjiv is an Executive Fellow at Cambridge University’s – Cambridge Central Asia Forum. He received his master’s in international Affairs in Economic Policy Management from Columbia University. He also has an MBA in Marketing and a bachelor’s in finance from The New York Institute of Technology. He also attended the Stanford SEED program at Stanford University's Graduate School of Business.
In this world where digital storytelling is all about including the right keywords so that a brand story stands head and shoulders above the clutter, is public relations working in synergy with SEO to maximise an organisation’s visibility?
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