Author
Ambika Sharma is the Founder & MD, Pulp Strategy Communications- a company successfully providing One to One marketing technological solutions to Industry Giants to achieve there go to market strategy. Founded in 2011, Pulp Strategy under her entrepreneurship, has gained the distinction of being India’s Youngest and most awarded agency with 45 global and national recognitions. Her past experience includes serving as Chief Operating Officer for Jagran Solutions (a unit of JPL), Encompass (A WPP Company) and Kidstuff (A Mudra Group Company). Some of the biggies she is working with includes Google, Yahoo India, Nokia, Philips, Renault to name a few.
With cash having become a scarce commodity post-demonetisation, digital transactions became part and parcel of everyday lives.
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There are certain concepts in the marketing strategies, which are now done to death, especially when we factor in the increasing number of Millennial.
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