Articles for Resources

Quotes To Inspire Budding Entrepreneurs From Y Combinator

President of Y Combinator, Sam Altman shares his insight into the world of startups with people who would like to be a part of this exciting, fast paced ecosystem. Y Combinator (YC) is an American seed accelerator and has been called one of the most influential and powerful agencies in the world creating some of the biggest innovative startups the world has ever seen like Dropbox, Airbnb and Reddit.

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From Talent Optimization to Talent Transformation

To be a winner in the Digital HR era requires knowledge of mobile apps, design thinking, video, user personas, behavioral economics, and the use of embedded analytics. Employees will once again be in the forefront – and the focus will be on enhancing employee experience.

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Wise Words That Will Make You Love Your Work

"Consider your work and your workplace to be sacred. Do not think of it as a burden or tax." Michael Carroll is an American-Irish author famed for his book, “Awake At Work”. He also works with large American corporations like Disney, training its top executives in how to be a more mindful leader. Here are highlights of his insight shared recently in the NCR.

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IBM Joins Hands With Indian Startups

"We hope to change the way we work with the startup ecosystem - including tweaking our own internal culture around how our leaders and our people support and leverage the startup ecosystem."

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Wadhwani Foundation Doubles Efforts To Empower Entrepreneurs

The Wadhwani Foundation is a non-profit organization established by Silicon Valley billionaire, Dr. Ramesh Wadhwani. Their initiative National Entrepreneurship Network (NEN) was launched in 2003 with the purpose of accelerating economic development in India. NEN is currently the largest entrepreneurial community in India and reaches beyond cities to educate aspiring entrepreneurs.

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Six Learnings on Innovation from Six Industries From the event “India’s National Competitiveness Forum and Porter Prize”.

"Strategy is not about boardroom meetings and macroeconomic conditions but should include more specific about what customers will actually need. What does Unified Payment Interface, Aadhar info integration online and all this digital disruption mean to a small businessman in a village who will go to a local bank branch 23 times only to get a rejection?” - Vistaar Finance Managing Director

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ICYMI: How To Do Social Marketing On A Very Small Budget

Lessons from eTailing India’s Conference, “Voice of Indian eCommerce”: Entrepreneurs at the eTailing India conference discussed whether it’s possible to run Facebook marketing campaigns for free. Truth is you can’t. But you can maximize even the little you spend by creating effective content and making socially engaging with the customer your true purpose.

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ICYMI: “Marketing Fundamentals Haven’t Changed, Just The Technology”

Lessons from eTailing India’s Conference, “Voice of Indian eCommerce”: While Big Data and complex analytical software could and should be used to customize marketing strategies to target audiences and improve marketing ROI, these guest speakers reminded us not to be drawn in by hi-tech marketing tools just because it’s trendy. Because marketing fundamentals have not changed.

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