Gaurav Tiwari, Co-founder, PayTunes in conversation with Chahat Jain of BWBusinessworld talks about PayTunes which is a mobile advertising platform in Android where advertisements are pushed as mobile ringtones. PayTunes Android app replaces a user’s ringtones with ad jingles and rewards user with points on each incoming call. These users work as broadcaster for PayTunes. So whenever a call comes on the phone, user gets to hear an ad jingle instead of his ringtone and then rewarded with points at the end of the call. User can later redeem these points through participationg in Lucky draw or earn cash for mobile recharge. For Advertisers, PayTunes works as a complete ad platform with in-built analytics.
