“What’s in the name?” I would say, quite a lot these days.
Naming a startup can be a great challenge and a great opportunity too. If the name sounds nice, half the battle is won. It becomes the identity of the brand, associates advertising to the product and soon becomes synonymous to faith customers have kept in the business.
There are broadly two world which exists- one ideology says- be direct in approach. The best examples of this are ‘FoodPanda’, ‘Housing.com’ and ‘CarDekho’. And the second one says- be innovative and instill curiosity- for examples are ‘Myntra’, ‘Pepperfry’ and ‘Jugnoo’.
Well, Indian entrepreneurs have taken this naming job seriously and have picked up one of the wackiest names in the bucket. If the names are not wacky enough, one must have a look at the business idea.
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Soumya is a young writer and journalist, with bachelors in Multimedia and Mass Communication. She is an alumini of the Asian College of Journalism, and finds politics and sustainability intriguing beats to work with.
