Facebook is the number one platform used by businesses for marketing. A startup needs to be on it’s toes from day one to ensure attention. Facebook being the most easiest and most used platform is the right way to start. Although social media apps like Instagram and Twitter are making it big with advertising, Facebook will always remain the oldest and most efficient trick in the book. Here are ten ways by which you can promote your startup through Facebook:
1. Facebook Business PageA Facebook page is a great free way to market your business, it helps the audience identify with you. Not many people would want to be associated with the website, Facebook is accessible to them anyway since it’s a pre-installed app and almost everyone owning a smartphone uses it. Now if you want more advertisement and likes, it’s beneficial to establish your goals. The Facebook ad type you choose will depend on what you are trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
2. Optimising Your page for SEO And LikesCustomizing your page according to your brand name and audience is important; choosing a descriptive and memorable username, describing your brand in your about you section, ensuring you’ve used the appropriate category for your business. Also, putting up relevant professional profile pictures and cover photos is necessary to attract likes. Research says that people only visit your page once when they like it, and after that they interact with the page via the posts that show up in the news feed. So to make sure that they like the page, it is necessary for them to view interesting and eye-catching posts, which are pinned posts most of the time.
3. Use Facebook To Engage With Your Target Audience Similar to offline marketing, online marketing also includes establishing good relations with relevant groups and people. You need to make connections with other similar businesses to inculcate healthy competition and also attract more likes and follows. Firstly, check the “Build Audience” option in your admin tools. You can invite your friends to like your page and also invite email contacts. Apart from this, Facebook allows you to select your target audience and advertise according to your needs. If you’re a sportswear company, Facebook will pop up your advt in news-feeds accordingly.
4. Engage Your Audience Getting likes and follows isn’t only your concern, you need to make sure your audience stays intact. Good content is hardly available online, and that is the only thing that attracts customers. If you’re advertising your brand on Facebook, you need to post regularly and interact with your customers. For example if you’re a clothing line, you can encourage your customers to send/post pictures of them wearing your products; this instills a healthy and interactive form of promotion. Post a user’s review of your product, stay active on your page and also follow up on negative comments about your product. Always be on the lookout for interaction and indulge in healthy conversation with your users on other issues as well. Social media is a platform for you connect personally with your customers so they also know that you’re a separate human like entity.
5. Direct People To Your Blog Or Website Include all the details about your business on your Facebook page; add links to your website or other media accounts. If a user finds your content interesting, they will be susceptible to curiosity and might want to know more. Adding links to your ecommerce site or links to download your apps is necessary to ensure traffic and achieve your ultimate goal i.e. sales.
6. Reward Your Followers Just engaging your audience won’t make you their favorite. Reward them with hosting competitions or offers that won’t be available anywhere else other than Facebook. Many pages host competitions like posting your selfie with their product or posting about it, and the most liked or followed post will win a coupon or a free gift. Things like these make your user feel special and increases your credibility.
7. Facebook Ads Facebook also offers traditional advertising options that let you display your custom ads in user’s news feeds. The ads appear as promotional posts and directs anyone who clicks it straight to your website. Since Facebook has loads of user data it posts your ads in relevant pages and directs like that way. Facebook’s analytics also allows you to see what kind of ads and posts lure more traffic.
8. Be Recognizable Always tailor make your posts, profile pictures and cover photos according to your brand. Have consistent profile pictures on all your social media accounts so your audience can recognize you out of other brands. Associate your images with your brands as an identity and not as a mere page.
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Tanya Kathuria is a media enthusiast pursuing her bachelor's in Literature from Jamia Milla Islamia. She loves writing and also has two of her own blogs: Just Oreo Things and The Mughmara Chronicles
