BharatPe, a fintech player, today introduces its new investment platform, Invest BharatPe. This app, available for download on the Google Play Store and App Store, is designed to provide consumers with a user-friendly and secure gateway to a wide range of investment options.
Invest BharatPe is aimed at helping consumers achieve their financial goals effortlessly with just a few clicks. BharatPe launched Digital Gold as the first product on Invest BharatPe, giving its consumers the option to buy pure, 24K digital gold for as low as Rs. 100, making it accessible for all consumers irrespective of their budgets. The company also announced that consumers can avail 1.1 per cent free gold on every purchase, this festive season.
With the launch of Digital Gold in partnership with Safegold, users can now purchase and sell gold digitally, enjoying a secure and hassle-free experience without worrying about the risks of theft or loss, like in the case of physical gold. Invest BharatPe's Digital Gold feature offers a seamless and smart way to invest in gold, tailored for modern consumers who seek convenience, security, and flexibility.
Commenting on the launch, Nalin Negi, CEO, BharatPe, said, "The festive season is the perfect time to launch Invest BharatPe and introduce Digital Gold to our consumers. This period symbolizes new beginnings, and we believe it's the ideal moment for individuals to take charge of their financial journeys. At BharatPe, we are committed to empowering individuals to achieve their financial dreams. This app is designed to make investing simple, secure, and accessible to everyone—regardless of their budget or financial knowledge. The investment platform is in line with our objective of driving financial inclusion for the underserved across the country. During the festive season, a large number of consumers plan and invest in gold, making it the perfect time to introduce this new offering.”
Added Nalin, “We will be adding more investment products on our Invest BharatPe platform in the coming weeks. Our objective is to give consumers the option to choose from a range of investment options in line with their preferences. We are committed to providing a portfolio of trusted and well-regulated financial products on the Invest BharatPe platform as we strive to become a one-stop solution for consumers looking to secure their financial future.”
