Cricketer KL Rahul Invests Undisclosed Amount In Flam

Flam, an AI-powered mixed reality publishing platform, said that it got Investment from Indian cricketer KL Rahul. 

The company termed this a strategic move that highlights KL Rahul's commitment to supporting cutting-edge technology and expanding his investment portfolio into high-growth sectors.

As per release, KL Rahul has backed Flam’s latest innovation, MR product that promises to redefine the way fans engage with celebrities. It said that imagine bringing your favorite celebrity right into your living room, standing next to you, dancing with you, or even having a conversation. Flam claimed to revolutionise content creation, enabling fans to create personalised, unforgettable experiences with their beloved celebrities. It added that this platform also offers brands the chance to publish their mascots or products as characters to create content with.

KL Rahul expressed his excitement about the partnership and said "This is going to change sports fandom forever. It will open up so many creative possibilities for fans to engage with their favorite athletes. The ease with which we can create this content surprised me. This is going to be a big hit among fans," as per press release.

Shourya Agarwal, the Founder and CEO of Flam, expressed his enthusiasm: "We are thrilled to bridge the gap between the screen and reality, bringing celebrities right into your personal space. Flam will unlock the full potential of user-generated content with celebrities, empowering fans to create and share viral experiences. We envision marketers everywhere using this innovation to engage and captivate audiences across events, concerts, sports, films, and TV shows.”

The company further said that, with the backing of a cricket superstar, Flam is set to disrupt the USD 6.69 billion fan engagement market.