Dharmesh Shah, former CEO of Hero Realty, and his wife Vibha Shah have introduced a new indo-western apparel brand named FREYAA. The brand was officially introduced on June 17 and aims to merge traditional and contemporary styles to cater to modern women.
Dharmesh Shah, who has held top positions in the real estate sector, including roles at Puravankara and LODHA, is leveraging his extensive corporate experience to drive FREYAA’s growth. He has led large teams and managed significant revenue streams, skills he plans to apply in establishing the new brand. Shah expressed his excitement about this career shift, acknowledging the support he received from his former team at Hero Realty. The Shahs' new venture, FREYAA, will offer a range of clothing that blends Indian and western influences.
The brand is designed to empower women with its bold and elegant designs, reflecting both cultural pride and modern fashion trends. FREYAA will also expand into fragrances and organic cosmetics with upcoming launches, including Freyaa, You & I and Skadi Naturals.
Dharmesh and Vibha Shah’s dedication to fashion is supported by a team of friends and industry partners who have helped shape FREYAA’s vision. The brand plans to establish a significant presence in retail stores across major cities and aims to reach international markets in the future
