Flipkart Claims 1.4 Bn Customer Traffic During Seven Days Of Festive Sale

Ecommerce firm Flipkart on Sunday claimed to have recorded 1.4 billion customer visits during the first seven days of its festive season sale -The Big Billion Days (TBBD)


The company said that it delivered products to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan).


It said in a statement, "This year also saw the largest fleet of women wishmasters compared to the previous TBBD editions. Flipkart's Kirana partners delivered over four million packages in the first four days of TBBD23."

Flipkart claimed that the artisan community, onboarded under its Samarth programme, observed a six-fold growth compared to the pre-festive period.


"In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfilment centres, sortation centres and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana programme, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD," said Kalyan Krishnamurthy, Flipkart Group Chief Executive Officer. (Source: PTI)

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