Gone are the days when promotion meant putting up banners in the city, now advertising is used as a wide concept which includes promoting your brand to people’s doorsteps. Facebook, Twitter and Instagram have already been flourishing with so many business promotions. Youtube was launched in 2006 by 3 former paypal employees, which now is a source of income for so many youtube enthusiasts. It is basically a platform where users can upload or view videos, like and comment and also share. Unlike vine which allows us to upload 6 sec videos, you can upload videos till 15 minutes but for longer you need to verify your account. Many businesses are using this platform to advertise themselves, here are 5 ways how you can do that:
1. Do Your Research Before attempting to shoot and upload videos, know your audience. It’s better to hire social media savvy people for this particular marketing strategy. You need to spend time knowing what kind of videos work and attract maximum number of views, most of the time they are funny, useful or weird videos. Successful youtubers know how to make themselves brands; since your company is already a brand you won’t need to face that step. It’s important to establish a following which best suits your brand, search for videos in your market interest. Evaluate what stood out in the whole video, check things like tags, links, description box etc. Be acquainted of what and how your business needs to be promoted before actually uploading a video.
2. Customization And Improvisation Before uploading videos, customize your channel with a profile picture, include some info about you and links to your site and social media pages. Add an attractive thumbnail to your profile, most users judge the account on how good the DP or background picture is so be on point. Add playlists, it’s a great way to get more people to view your videos. Look for videos similar to yours and whenever it’s appropriate post your videos as video responses to them (don’t spam). This will allow you to carry a lot of the traffic that these videos get.
3. Connecting With Your UsersYoutube is for you to connect personally with your potential customers, and statistically speaking images and videos stay in the memory more than textual images. Launch a product on youtube, post user testimonials, ask your customers to send or post videos using your product. If you’re a clothing line, upload videos providing tips on how to style your products and include clips of your followers wearing those styles. Give shout outs to best comments or answer queries via videos. Many youtubers hold live “ask me” videos, a great way to increase credibility. And youtube isn’t just a video sharing site, you can add friends, create groups and interact with your youtube community.
4. Increase Your Search Engine Optimisation Including videos on your website could improve your weighting in Google's search engine so that people doing a Google search are more likely to find your website. You can help people find your videos by tagging them with keywords that people are likely to use when they are searching for the content you are presenting. Think about the words people might use in a browser search, and use these words as keywords in your video. Also add multiple call to actions for example: Share this video, download the song in the video, share to your friends, subscribe to my channel etc.
5. Invest In Quality EquipmentVideos are of no use if they’re not of A-class quality. Most users will switch to the next video if yours isn’t appealing. Buy good dslr cameras and recruit professional help for shooting videos. It might seem silly to some but good lighting and clarity matters a lot if you’re marketing yourself. The viewers need to know that you’re serious about your work.
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Tanya Kathuria is a media enthusiast pursuing her bachelor's in Literature from Jamia Milla Islamia. She loves writing and also has two of her own blogs: Just Oreo Things and The Mughmara Chronicles
