Pluckk Hits Rs 100 Cr ARR In FY24

Pluckk, a digital lifestyle-oriented fresh food brand, has concluded FY24 with an annualised revenue runrate (ARR) of Rs 100 crore. Operating in major cities like Delhi, Mumbai, Bangalore and Pune, Pluckk is available on over eight marketplace platforms, connecting farmers to half a million homes and delivering over two million products every month, the startup said in a statement.

One of the primary reasons for this growth was its strategic partnerships with leading giants such as Amazon, Swiggy, Zepto and Blinkit. Additionally, the acquisition of KOOK, an Indian food-tech startup specialising in DIY Meal Kits, has considerably expanded Pluckk's product range and strengthened revenue figures. Bollywood icon Kareena Kapoor Khan's involvement as an investor and brand ambassador has further helped the company expanding reach.

Pluckk CEO Nelson D’Souza  said, "We are optimistic about our growth projections owing to our innovative approach and strategic initiatives, as well as the evolving landscape of the digital F&V market. Pluckk is on a high-growth trajectory, with plans to double its revenues within 12 months and expand its presence to 15 cities over the next three years."

With its listing on ONDC, Pluckk now claims to serve a customer base of around five lakh. “We believe in leveraging technology to enhance every aspect of our operations. From ensuring product quality to optimising delivery routes, our tech innovations are central to our success and customer satisfaction. Our goal is to make fresh food easily accessible and to provide a seamless shopping experience for our customers.” added Mr. D’Souza.