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Soumya Sehgal Bhutani

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Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.

Latest Articles By Soumya Sehgal Bhutani

Fintech Panel 4
Big Data In Fintech Solving The Bigger Purpose

Experts hail the gains that institutions are savouring with the use of big data, along with the government taking significant steps in driving the entire narrative forward

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Subodh Sachan_STPI
Advent Of Digital Identity A Gamechanger: Subodh Sachan, STPI

The Unified Payment Interface (UPI) is another game changer, driving a significant surge in digital transactions and payments, Sachan says

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