Give Bird's Eye View to Each and Every Parking Says Ekta Sengar, Co-Founder, Foospot
Foospot is a mobile app consumer tech started in January 2016 by Ekta Sengar, Rohan Seth and Vishal Singh (Alumni of Delhi College of Engineering and NSIT). The company aims to remove all the daily parking hassles of people by stratifying the parking sector.
Foospot reinvents your parking experience, lets you view the real-time availability of all the parking spots before heading to the destination, take smart decision or pre-book them and pay using mobile wallet.
About Founders
All the founders share over two years of industrial exposure and possess complementary skill sets that makes the fit like a dovetail within the Team.They identify themselves as a bunch of super passionate, enthusiastic and positive earthlings who are crazy enough to push themselves to the limitlessness and be creative to change the world. All of them inclined to the thought that the change in parking sector is need of the hour and all of them fit for every skill required to bring this change.
Sujata Sangwan Interacts With Ekta Sengar, Co-Founder, Foospot and Spoke To Her
Service Offering
Technology Backend that enables even the most unorganized parking site to list its live availability information on to the internet. We replace the conventional paper ticket with a NFC smart card that is read by our handheld NFC reader that enables this process.
Mobile Application which brings the power of this backend at the hands of the city user.
We also collaborate with private parking of Hotels, schools, malls and etc. to let user park their cars safely instead on roads.
Not only this, we let you to drop your car anywhere! By providing On-demand valet to park for you to the nearest spot, clean your car and take it back to you when you return.
Key Features
Check parking near to your destination by distance, price and availability.
Check real-time availability and peak hour data analysis before heading to your destination.
Take smart decision and pre-book your spot with us.
Go cashless, pay using your mobile wallet.
Getting late or don’t want to park – On-demand Valet at the tap of a button.
Forgot where you parked- Just tap ‘locate my car’.
Dirty cars don’t look good- save your time, get them cleaned while parked.
Unique Features
Challenges Faced The biggest challenge that we faced was or rather currently is, dealing with parking merchants.For each parking site to be brought under the radar beyond all the smartification cost that goes into the background there’s also a lot of hassle that we go through to negotiate with the vendor to help us implement the solution.Not only this, during our early days we struggled a hell lot to get the parking data of the complete city that we are currently boasting of! Business Model We strive to provide the best of the combination of feature set and services. Alongside our USP lies in the mesh of smart parking that we are building on by ourselves to make this city a truly Smart City to live in. Clients and Expansion We are a B2C firm and people driving their personal automobiles within the city are our valued customers. It’s only through satisfactory service and publicity through any medium (social media, newspaper, word to mouth) that we aspire to reach to more and more parking to spread our mesh around. Marketing Plan App centric marketing: We are relying heavily on our app launch to boost our marketing. We have kept a low profile till we launch our android app in full force. Digital marketing: We have already started working on focused content around the parkings we ply in. Social Media Marketing: Our posts are usually generating good views and helping us gain visibility across customers of our segment. We will continue making this as our prime source of marketing in the coming days, till SEO really kicks in. Offline marketing: Various channels, primary are - Distribution of Service focused Pamphlets in parkings. Standees at key restaurants, joints, malls, t-shirts to parking merchants. Advertisement through our tickets, cricket matches, auto expo, college events etc. are few of the ways we are continuously working on. Market Size and Opportunity The parking sector market, it is huge and scalable market. Organized parking sector is a more than $40 million industry, while unorganized parking sector is a more than $300 million industry, and growing at a staggering combined annual growth rate of around 20%. As per the Survey conducted by ASSOCHAM for HT Media, there are 8.9 million total vehicular population of Delhi. 1400 vehicles are added every day, and this excludes the vehicle registered in the neighboring states. There are only 57,000 authorized parking spaces for these 8.9 million registered vehicles in Delhi. The remaining vehicles are parked just about everywhere leading to traffic jams, congestion on roads and pollution. |
