Believe In Creating A Better Product Than A Brand says Rajani Verma Co-Founder, PureMart

Pure Mart is an avenue started on 1st June 2013 by Sahil Verma & Rajani Verma.The startup gives a platform to serve best in class products, which are pure, organic, chemical free. The company is an endeavor to eliminate adulteration and thus bringing contentment and a sense of satisfaction to the Pure Mart customers with real, natural and organic range of products. The brand values for PureMart are Real, Virgin, Healthy, Natural, Honest, Native, Traditional and Essential.

The motive of the company is to believe in bring a special tomorrow by inheriting core values of Pure Mart in daily nutrition intake of its consumers.

The company initially started up with 10 kgs of Walnuts and 20 gms of saffron, totally bootstrapped and today the company have around 140 SKU’s based on consumer requirement and demands. The startup has researched well understanding the customer behaviour and feedback and now expanding to other areas in south India to create a strong delivery pipeline. The company is still bootstrapped and serving to almost all pin codes of India from Kanyakumari to Nagaland and Andaman to Kolkata. The startup has served 5000 orders to 35 States & Union Territories in India including 3000 Pincodes of India not only this they have also served many international orders with customer’s reference to Canada, UK and Dubai with 100% satisfaction rate and converted to repeat customers without email or SMS campaigns.

Monetization & Funding Status

The idea & vision of the startup was very clear since inception about bringing healthy values for families across nation to build healthy India.
Pure Mart literally means market a place for selling pure organic and unadulterated products at affordable rates. The brand strongly portrays organic and natural products, since all Pure Mart products are cultivated under natural weather conditions.

Currently the company is monetizing through online, offline channels only.
The startup is purely bootstrapped and currently not looking out for funding as incubators are not flexible for funding for j&k start ups.

Major Challenges

The biggest challenge faced by the startup was Delivery, normally there are two important arms of any eCommerce business ie Payment Facilities & Delivery Channels that cause a problem. But Puremart successfully crossed the hurdle, currently the company is using leading Payment and Delivery partners since inception. The company have already started its own delivery model in Bangalore and also coming up in couple of more cities.

Traction Details

The company have more than 30,000 happy users and growing organically without any advertisement. The startup also have multi city offline channel partners in Delhi, Chennai, Punjab, Bangalore and Hyderabad. They are also working hard to bring all healthy foods, handicrafts from state at Pure Mart. The company is also working with government industrial bodies to form a unit in subsidized land to increase capacity and grow.

The company also commits that it's not just a business entity rather collaborate with farmers and adhere to quality to bring happiness and a healthy life to your family.

“A better product will always be good brand if customer loyalty is won’’ said by Rajani Verma Co-Founder, PureMart.