From Beats To Bites
The DJ Turned Wellness Entrepreneur
Shifting from the DJ booth to the health food industry wasn't just a career transition but a profound personal journey. Motivated by a battle against borderline diabetes and high cholesterol, Gurmeet Singh Arora embarked on a quest for clean eating.
Flax, born in 2016, became not just a business venture but a reflection of a transformative path toward self-awareness and mindful eating. The motivation was clear - a desire to provide nutritional alternatives that were once elusive, marking a leap from beats to a wellness-driven entrepreneurial endeavour.
Plant-Based And Personalised Nutrition
In the last three years, the health food industry witnessed transformative trends. The surge in plant-based and vegan options reflected a growing preference for sustainable choices.
Personalised nutrition gained momentum as consumers sought tailored dietary solutions. The focus on functional foods, online platforms for health food purchases, and an emphasis on transparency through clean labelling became prominent. Flax's 2024 growth plan is ambitious, aiming to expand to new cities like Delhi, Pune, and Hyderabad through cloud kitchens and add more outlets in Mumbai.
Curating A Healthy Menu
In the crowded health food industry, Flax distinguishes itself through constant innovation. “The delicate balance between taste, health, and affordability, Flax remains a trusted and innovative choice in the dynamic health food landscape,” Arora states.
In the last quarter, its dynamic performance showcased increased revenue and customer engagement, marked by a remarkable 70 per cent repeat user rate. The addition of innovative menu items, including gluten-free wraps and healthy hot mains, reinforced our brand presence alongside strategic collaborations and sustainability initiatives.
The successful launch of FMCG & Gourmet Salads received overwhelming positivity, while its foray into Mexican cuisine under Flax broadened its culinary offerings. Impressively, it has processed over 50,000 orders, underscoring the robust demand for a health-conscious menu.
The addition of a second cafe in Bangalore and the positive reception of sister concern brands, Beyond Fit and Carless, emphasise its commitment to dynamic growth in the health food industry.
Must-Dos For Business Excellence In F&B
According to the Co-founder and CEO, Flax, building a successful business involves strategic planning, adaptability, and a customer-centric approach.
Establishing a robust online presence, prioritising customer satisfaction, and managing resources wisely are key elements. Embracing challenges as opportunities for growth and crafting a unique value proposition are foundational to success.
Innovation, Quality and Sustainability
Arora opens up, “The vision for India is a nation where health and well-being take centre stage in every individual's lifestyle.”
Envisioning a society with widespread access to nutritious and sustainable food, he sees India's entrepreneurial spirit thriving due to a dynamic market, digital innovation, and a youthful demographic.
