Making Of Great Digital Experiences For Customers And Employees

The pandemic disrupted consumer behaviour and accelerated number of digital interactions consumers have with companies and brands. As a result, fewer in-person opportunities to connect with shoppers which creates a more fragmented brand experience across the customer journey. Customers now don’t see the digital customer experience as separate from in-store experiences.

Watch Vineeth Narasimhan, Co-founder and CTO, Kristal.ai; Raj Das, Global Co-founder and CEO, Hirect India; Ved Shukla, Co-founder and CEO, Mylomart and Soham Chokshi, CEO, Shipsy discuss as to what goes behind making a great digital customer experience, the importance of customer feedback in improving this experience further and how social media integration have taken businesses further.