Onspon.com is a mumbai based startup and the only marketplace for event sponsorship in India founded in March 2014 by Hitesh Gossain.
The startup is rated as an exhaustive high quality platform for assessing the best partnership opportunities across 8000+ avenues.
Today 400+ brands use Onspon to evaluate some fantastic opportunities like EDM concerts, B2B / B2C exhibitions, conferences, college festivals, sports events, corporate engagement platforms, children event, all major sporting leagues etc.
Hitesh Gossain (FOUNDER)- IIM Ahmedabad alumnus
- 14+ years experience in Experiential Marketing, P&L management and M&A
- Infosys, UTC, Mars Inc., Credence and Percept
- Last assignment : Business head / CEO – Percept Ltd.
Hitesh Gossain comes with 14+ years of rich experience in P&L leadership, general management, strategic business expansion and M&A. An alumnus of IIM Ahmedabad, Hitesh was the recipient of the prestigious “IIM Ahmedabad Award of Academic Merit”.
Having worked across the globe; he has extensive experience in spearheading strategy in blue chip corporations in segments like IT, FMCG, Metals, consulting services, supply chain and consumer goods. He has worked across SE Asia, Middle East and India with significant experience in strategic growth and development.
Chitrakshi Suneja Interacts With Hitesh Gossain, Founder, Onspon.com And Spoke To Him
Idea GenerationIt all started when I was managing sponsorships for the events at IIM Ahmedabad and realised that despite me being from one of the most premier institutes of India - it was a challenge. When I took a job and was on other side - realised sourcing of sponsorships is a equally big challenge. Hence a perfect opportunity to create a responsive marketplace based on information arbitrage and knowledge enhancement
Differentiation FactorsEverything about Onspon is on a freemium model. We only charge money when there is a real value delivery taking place. We handhold both the buyer and seller to create a fantastic mutual value- hence almost all our users have consistently used our platform month on month - year on year
Funding and MonetizationWe have raised an angel round with some key individual investors and angel network. We plan to invest a lot in technology depth - for automation of decision making by deep data , machine learning and predictive mechanisms. We plan to raise a follow on funding post our new tech platform goes live.
As it's a freemium model, we charge for our value added services and facilitation fee on actual execution. We do not charge brands anything. It's a win-win model for all stakeholders including brands , their agencies and events.
Challenges FacedAs we are trying to disrupt a very archaic media sales setup, there was a lot of resistance by the agencies who are brand custodians on media procurement decisions. Event sponsorships happen to be non-traditional media. Here my experience of working with one of the biggest EMC organisations came handy and we created a structure where agencies benefit tremendously from our algorithms and use it to recommend their clients the best partnership opportunities - which as almost impossible earlier.
Traction Details 10,000+ events, 450+ brands, More than 35Cr worth sponsorships facilitated within the first year of platform.
Market Size And OpportunityIEG pegs India market at USD 4.5 Bn. We plan to address the biggest chunk of this which is sports, entertainment, education, conferences and exhibitions - which is at about 80% of the same.
BW Reporters
This is Chitrakshi Suneja currently pursuing graduation and diploma in journalism and mass communication. She is crazy about Writing stuff on Startups, Entrepreneurs and reading as well.
