Pioneering Excellence In Automotive Ecommerce
Under Bhandary’s financial stewardship, CarTrade Tech has achieved sustained profitability amidst market challenges
Aneesha Menon Bhandary, Executive Director and Chief Financial Officer (CFO) of CarTrade Tech, has been the driving force behind the company's remarkable transformation and exponential growth since 2018. Her visionary leadership, strategic acumen, and financial expertise have propelled CarTrade Tech to unprecedented heights, solidifying its position as a leader in the automotive e-commerce space.
Bhandary spearheaded the landmark acquisition of OLX India in 2023, a move that revolutionised market dynamics. This strategic acquisition resulted in a significant increase in traffic, with 30 million monthly unique visitors and 32 million yearly listings. Moreover, it led to a remarkable 40 per cent surge in revenue following the OLX integration, demonstrating her ability to drive growth through strategic decision-making.
Setting a benchmark
In 2021, Bhandary orchestrated CarTrade Tech's successful initial public offering (IPO), setting a new industry benchmark. Her expertise navigated the complexities of the IPO process, enhancing company visibility in capital markets. During this significant transition, she ensured operational efficiency, minimised disruptions, and managed stakeholder expectations, showcasing her exceptional leadership skills. Bhandary played a pivotal role in integrating Carwale and Shriram Automall (SAMIL) into the CarTrade Tech umbrella, fortifying the company's market position.
Robust Growth
Under Bhandary’s financial stewardship, CarTrade Tech achieved sustained profitability amidst market challenges. Her emphasis on sustainable growth strategies yielded impressive results, with the company registering a net profit of Rs 98.04 crore, representing a 62 per cent year-on-year (YoY) growth. Revenue growth was recorded at Rs 555.23 crore, resulting in a 30 per cent YoY growth. These impressive financials demonstrate Bhandary’s ability to drive growth while maintaining fiscal discipline.
Bhandary’s inclusive leadership style empowers teams to excel, prioritising sustainability and robust growth. Her dedication to diversity initiatives fosters an inclusive financial environment, ensuring participation and success for all stakeholders. Her ability to identify key trends has been instrumental in driving CarTrade Tech's success. These trends include the growing demand for diversified online marketplaces, increasing digital transactions and online vehicle listings, the potential for market expansion through strategic acquisitions, and opportunities to leverage technology for enhanced customer experiences.
Bhandary’s pioneering spirit and strategic initiatives have positioned CarTrade Tech as a market leader, expanding the automotive e-commerce market. Her remarkable tenure at CarTrade Tech demonstrates her exceptional leadership, financial acumen, and strategic vision. Her achievements serve as a testament to her ability to navigate complexities, drive growth, and foster a culture of inclusivity and adaptability. As CarTrade Tech continues to soar, Bhandary’s influence will remain instrumental in shaping the company's future success, inspiring others with her remarkable leadership and vision. With her at the helm, CarTrade Tech is poised for continued growth and innovation.
